During this masterclass, Frank Falcone, President and Executive Creative Director at Guru Studio, will share his expertise on building various children’s  IP (intellectual property) through three case studies from his studio. He will provide insights into the creative and business aspects of developing successful children's shows that resonate with audiences worldwide.

Falcone will specifically focus on successful shows made at Guru Studio including the smash hit PAW Patrol as well as two original Guru IP, Netflix’s TRUE and Pikwik Pack. He will discuss the strategies used to create compelling characters, build a consistent world, and develop engaging storylines. Falcone will also delve into the business side of building an IP, including securing funding, negotiating distribution deals, and expanding the franchise across multiple platforms.

Attendees will come away from this masterclass with a better understanding of the complex process of building an IP and the essential components that contribute to its success.