Ammar Sabban
Director of Attractions Creation — SEVEN, Saudi Entertainment Ventures
Ammar Sabban is a creative executive, writer, director, and puppeteer whose work spans original IP, themed entertainment, and screen content. He is best known for his role as Creative Content Director on Iftah Ya Simsim, the Arabic Sesame Street, where he contributed as a writer, director, and master puppeteer.
Over the course of his career, Sabban has developed content and experiences across television, live entertainment, attractions, and IP creation, collaborating with companies including Netflix, Hasbro, Warner Bros., Sesame Workshop, MBC, SBC, Spacetoon, and AlUla Film. He currently serves as Director of Attractions Creation at SEVEN, leading the creative development of major entertainment attractions in Saudi Arabia.
At SACC, Sabban will share insights from building stories and entertainment across formats, from feature films to cross-border animation and creative career development.