Aya Hammad
Marketing, PR & Digital Manager MENA — Warner Bros. Discovery
Aya Hammad is Marketing, PR & Digital Manager MENA at Warner Bros. Discovery, where she leads digital content production and management for the company’s Kids Brands portfolio across the region. With more than 15 years in broadcast media, she has shaped marketing and digital strategies that strengthen audience engagement, with campaigns recognized by the Athar Awards and the BroadcastPro Middle East Awards.
Her work connects entertainment with social impact through initiatives including CN Buddy Network, Cartoon Network’s anti-bullying campaign in partnership with UNICEF, and CN Climate Champions, which encourages children and families to take meaningful action for the planet.
At SACC, Hammad brings insight into how kids’ brands use digital storytelling, campaigns, and audience-focused content to build connection and create impact across the MENA region.