Aya Hammad
Marketing, PR & Digital Manager MENA — Warner Bros. Discovery
Aya Hammad is Marketing, PR & Digital Manager for Warner Bros. Discovery’s Kids Brands in MENA, where she leads digital content production and management across the region. With more than 15 years in broadcast media, she has helped shape marketing and digital strategies that build audience engagement for major kids’ entertainment brands.
Her work includes purpose-led initiatives such as Cartoon Network’s CN Buddy Network, developed in partnership with UNICEF in the Middle East, and the regional launch of CN Climate Champions. Campaigns under her leadership have been recognized by the Athar Awards and the BroadcastPro Middle East Awards.
At SACC, Hammad will share insights from “Beyond the Screen: Expanding ‘Adventure Time: Side Quests’ Into Real-World Storytelling,” exploring how animation brands can connect with audiences through experiences beyond the screen.