Aya Hammad
Marketing, PR & Digital Manager MENA — Warner Bros. Discovery
Aya Hammad is Marketing, PR & Digital Manager MENA at Warner Bros. Discovery, where she leads digital content production and management for the company’s Kids Brands portfolio across the region. With more than 15 years in broadcast media, she has helped shape marketing and digital strategies that strengthen audience engagement around major children’s entertainment brands.
Her work spans campaigns recognized by the Athar Awards and the BroadcastPro Middle East Awards, as well as socially driven initiatives such as Cartoon Network’s CN Buddy Network in partnership with UNICEF and the regional launch of CN Climate Champions. Across these projects, she has focused on connecting entertainment, community impact, and audience growth.
At SACC, Hammad will share insights from expanding animated IP beyond the screen, drawing on her experience building real-world engagement around kids’ brands and franchise storytelling.