Beyond the Screen The Future of Animation
Talk · Day 4 · Sun 25 October 2026, 5:00 pm – 6:00 pm · Aljada, Sharjah
Beyond the Screen: The Future of Animation is a talk exploring how animation is evolving from content creation to building expansive brands and strategies. Fatiha Bensalem, Director of Kids Content at STARZPLAY / ETISALAT, shares insights on the shifting landscape of animation, with moderation by Mounia Aram, offering a perspective rooted in the MENA entertainment market.
Key points include the importance of multi-platform audience engagement, the role of content acquisition and distribution, and the need for long-term strategies that maximize intellectual property value. By the end of this session, attendees will understand how to approach animation with a broader, business-focused mindset that extends well beyond the screen.
- Fatiha Bensalem — Director — Kids Content — Starzplay / Etisalat
- Mounia Aram — Founder & CEO — Mounia Aram Company