Fatiha Bensalem
Director — Kids Content — Starzplay / Etisalat
Fatiha Bensalem is Director of Kids Content at STARZPLAY / Etisalat and a senior media executive with more than 26 years of experience in children’s entertainment across the MENA region. She leads kids’ content strategy, acquisition and international partnerships, working with major studios, broadcasters and IP owners.
Over the course of her career, Bensalem has built and expanded children’s content offerings across linear television, streaming and digital platforms. She led eJunior to the top of its category and spearheaded the 2024 launch of Bloom, a preschool channel centered on education, safety, inspiration and inclusion.
At SACC, she will bring a platform and audience strategy perspective to Beyond the Screen: A 360° Vision for the Future of Animation, sharing insights into how children’s content is commissioned, positioned and grown across today’s media landscape.