Masatoshi Fujiwara has been leading diverse solution-driven initiatives at Yomiuri Telecasting Corporation (YTV) since 2019, focusing on TV media sales and new business development. His work has also included planning and preparations for the Osaka-Kansai Expo. Currently, he oversees projects that merge content creation with strategic business expansion.

Since 2023, Masatoshi has served as the general producer of the Shinoby Project, driving its growth by collaborating with well-known characters and engaging with talents from around the world to expand its reach and recognition.

At SAC25, Masatoshi Fujiwara will discuss the "Shinoby and Pino" project, a unique co-production between Italy and Japan. He will share insights into the collaboration process, the blending of different artistic traditions, and the challenges of creating a cross-cultural animation.