What Happens When Creativity Goes Hybrid?

What Happens When Creativity Goes Hybrid? is a talk exploring how artificial intelligence is transforming creative processes in the communication industry. Alex Rodrigues, Head of Creative AI at Saatchi & Saatchi ME, discusses the shift from traditional workflows to hybrid models where human creativity and AI-driven tools work together, moderated by Nisrine Zawahra.

Key points include the evolution of idea generation and content production, the opportunities for greater efficiency and experimentation, and the challenges of maintaining authenticity and strategic depth. By the end of this session, attendees will understand how hybrid creative models are reshaping the industry and what this means for their own creative practice.