Alex Rodrigues is Head of Creative AI at Saatchi & Saatchi Middle East, where he leads the agency’s Creative AI Unit. Working across advertising, design, and technology, he has held creative leadership roles at McCann, BBDO, and Havas, and his work has earned more than 100 international awards, including Cannes Lions.

Today, Rodrigues focuses on using AI across the creative process—not only for efficiency, but as a medium for storytelling, visual experimentation, and production. His team develops work that combines creative thinking with emerging technologies and challenges traditional production models.

At SACC, Rodrigues will explore the AI shift in communication and creativity, sharing insights into how new technologies are reshaping creative workflows, visual storytelling, and the possibilities for brands and creators.