Ammar Sabban is a creative IP world-builder and entertainment executive whose work spans writing, directing, puppetry, and attraction design. He is known for his role as Creative Content Director on *Iftah Ya Simsim* (Arabic *Sesame Street*), where he contributed as a writer, director, and master puppeteer.

His experience covers television, themed entertainment, live experiences, and IP development, with collaborations including Netflix, Hasbro, Warner Bros., Sesame Workshop, MBC, SBC, Spacetoon, and AlUla Film. He currently serves as Director of Attractions Creation at SEVEN, leading the creative development of major entertainment attractions across Saudi Arabia.

At SACC, Ammar will join “Feature Films Around the World - Different Approaches to Create a Movie,” sharing insights from his cross-disciplinary work in storytelling, screen content, and immersive entertainment.