Aya Hammad is Marketing, PR & Digital Manager MENA at Warner Bros. Discovery, where she leads digital content production and management for the company’s Kids Brands portfolio across the region. With more than 15 years in broadcast media, she has helped shape marketing and digital strategies that strengthen audience engagement for major children’s entertainment brands.

Her work spans campaign development, digital storytelling, and brand growth, with recognition from the Athar Awards and the BroadcastPro Middle East Awards. She has also led purpose-driven regional initiatives including Cartoon Network’s CN Buddy Network with UNICEF and the launch of CN Climate Champions, using children’s media to connect entertainment with social impact.

At SACC, Hammad brings insight into how kids’ brands use digital content, campaigns, and storytelling to build meaningful connections with young audiences and families.