Valeria Korotina is the CEO and Founder of My Bestie Entertainment and a former Strategic Partner Manager at YouTube EMEA, where she worked with media companies across Kids & Family and Entertainment on growth and monetisation strategy.

Today, she advises studios, broadcasters, and global creator brands on using YouTube as a core platform for distribution, audience development, and revenue alongside TV, OTT, and FAST. Her work focuses on the intersection of traditional media and the creator economy, with particular expertise in IP development, catalogue monetisation, and audience-first content strategy.

At SACC, Valeria will share insights in “YouTube as a Distribution Strategy for Animated IP,” exploring how animation brands can use the platform to grow audiences, extend reach, and build sustainable revenue.